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Wednesday, 15 December 2010

Most Power Celebs Of 2010!!!!!

Not one year goes by when we don't take stock of the celebs who had the biggest standings in media space, product and campaign endorsements and the sheer power to influence the outcome of anything they were involved in. Some of the celebs and high level personalities have come upon this kind of influence by fluke, some have shown resilience over the years and yet, others have worked hard to get where they're at today. Here are the top ten of India's most influential people in 2010 - politicians, sports personalities and the glitterati of Bollywood who, by just associating with a brand, product or a cause, can spell instant success for them.
Rahul Gandhi
Young, charismatic and clad in pristine white, Rahul Gandhi, the torch bearer of Indian National Congress is one man who strives to keep alive the aspirations of his late father Rajiv Gandhi's dream of India - a strong, independent, self-reliant country in the forefront of the nations of the world. He has come a long way from a temperamental young man who used to make mindless statements to an astute proactive politician who believes in development from the grass-root levels. The Congress sees a future leader in Rahul and he is making calculative steps towards his big goal of leading India one day.Though officially not anointed yet, he is the crown prince of the Indian National Congress, waiting for that right moment to take the reins. Before ascending the throne, he believes in descending down to the masses, following the footsteps of his great grandfather Jawaharlal Nehru, who used to visit the remotest villages to motivate the common man. Guided by Mahatma Gandhi's famous dictum - the heart of India lies in its villages - Rahul started his campaign from villages. His visits - the so-called attempt to re-connect with the heart of India, is criticised by a few as a "show-off"; still, it was vital in mobilising the youth and Congress's victory in national elections owes a lot to his efforts. Against the wish of his supporters, Rahul opted to decline the minister post, even as he backed the inclusion of fresh young talent in the Cabinet. His decision to abstain from power makes him stand out from the lot of typical politicians. By lauding the reforms carried out by Bihar CM Nitish Kumar, Rahul proved to be a mature politician who transcends ideological confinements.The kind of popularity Rahul enjoys was evident when he emerged as the most preferred brand ambassador for the 2010 Commonwealth Games in New Delhi in a survey edging past even Sachin Tendulkar and Aamir Khan. Rahul has that magnetism which could pull the crowds like no other. Be it his village visits or interactive meetings with students, or rumours about his marriage, Rahul effortlessly steals the attention of the masses.
Priyanka Chopra
It was dedication and perseverance that earned Priyanka Chopra the National Award for Best Actress for Fashion last year, which helped her prove wrong the age-old adage that beauty queens can't act. She has finally found her place in Bollywood and was lucky to prove her mettle by grabbing a variety of roles in a relatively young career. Though she couldn't make it big like Fashion this year, her Anjaana Anjaani which released later in the year, was a box-office hit that surpassed even Rajnikanth's Robot in the north. Now Priyanka's presence has become a threat to Kareena and Aishwarya Rai - who are the hot contenders for the top spot. Priyanka's interest in charity events got her worldwide recognition and she was named the UN Goodwill Ambassador this year. Her mission involves promoting the education of young girls in rural India by joining hands with UNICEF. She is the only woman from India and second person from Bollywood after Amitabh Bachchan to receive this honour. Apart from this, she is also a crusader for the green cause and is an active 'Green Ambassador' too.The bubbly actress is also the host of the reality show Khatron Ke Khiladi 3 proving that she is a deadly combo of boldness and beauty. In personal life too, Priyanka is blessed with many admirers including Hollywood heartthrob Gerard Butler! Though she has been linked to many actors from Shahid to Ranbir, she isn't committed to anyone, publicly at least, and seems busy with her own projects. She actively connects with her fans on Twitter and has tied up with YouTube to promote her own channel on the site to engage via video and interactive updates with her adoring audience.
Aishwarya Rai Bachchan
If the essence of greatness lies in consistency, then Aishwarya Rai can be regarded the undisputed queen of showbiz. Even after a decade and half, the aura around her hasn't dimmed even a mere fraction. Charm, sophistication, elegance - she is regarded as the epitome of all these even now, surviving the test of time. Though her acting skills are debatable, she has carved her own niche when it comes to celebritydom. Her filmography hasn't scaled any big heights when compared to other actors in the Bollywood fraternity; still, she has been associated with almost every big banner in the industry. No other beauty queen has made it big like Ash, save Priyanka Chopra. She's even had a brush with Hollywood, though not as flattering as her domestic one.She was featured on Oprah Winfrey twice and is the single Indian celeb who commands global attention today. Though her much-anticipated big budget flick Raavan failed miserably at the box office, she is still  the top choice for many producers, and for Sanjay Leela Bhansali, Ash is like a perpetual muse and appears in his big release this year, Guzaarish, (which also tanked, unfortunately) starring alongside Hrithik Roshan. Ash even made a dramatic comeback to the ramp after more than a decade as she walked for designer Manish Malhotra showing the world that even at this age, she emanates more charm than any younger model. Her achievements aren't inherited, and that makes all that she has earned more laudable considering the power and influence of Bollywood dynasties. With a good number of global endorsements in hand, Ash has in fact become a brand icon for India. And now with the Bachchan name tagged to her name, the world is most definitely this drop-dead gorgeous pearl's oyster.
Amitabh Bachchan
Perhaps no other actor in Bollywood enjoys popularity spanning three generations as Amitabh Bachchan does. 40+ years of stardom and yet, he wears class on his sleeve today as effortlessly as he did during his rule at the top. Like his name, Big B is indeed the emperor of the Indian entertainment industry, but this doesn't mean he didn't go through tough times in his career and life. It had its ups and downs, and there was a time when his company, Amitabh Bachchan Corporation Limited (ABCL) went broke. If there is one thing that put him back on track, it would be his resilience. It was Kaun Banega Crorepati that revived his career and Bachchan has cast an indelible spell on the reality show that even Shah Rukh Khan couldn't make such an impact like him. Bachchan got the National Award for Best Actor this year for enacting the role of a progeric child in R. Balki's Paa.Despite his hectic life, Bachchan finds time to connect with his fans through Twitter. He even managed to convince sometime-frenemy Aamir Khan to join the Twitter bandwagon and the merry exchanges between these two livewires are the fodder for many a gossip mill. He remains a class act on television in the 4th edition of Kaun Banega Crorepati and has managed to quietly but smartly align wannabe producers and brands to see the Bachchan family of 4 also as a viable endorsement option. Rumour has it that the Bachchans have signed on with firm favourite Balki for his next venture.And Kaun Banega Crorepati is well on its way to getting its pride of place in TRPs, co-sponsored by brand L'Oreal that bahu rani Aishwarya endorses and Idea, that son Abhishek is the ambassador of. No wonder the film fraternity refers to him as 'Sir'.
Mahendra Singh Dhoni
Aamir Khan
Don't let this Khan's short stature fool you - he stands tall even though boxed into a stocky, 5'4" frame. His ascent to super, superstardom has been the result of a very calculated innings in the 2 decades that he's been here in Bollywood. Vociferous to the point of embarrassment, sometimes his own, Aamir Khan fought hard to don the cap of the Intelligent Khan - and has won it fair and square.Very early in his career, he was quick to shun the politics that are a mainstay in tightly-controlled Bollywood, cut his detractors down to size and earned the wrath of many big banners with his staunch refusal to, how do we put this politely, pander to over-sized egos. Post the Rangeela era, Aamir burned many bridges and from Dil Chahta Hai onwards, has managed to earn top billing and news headlines thanks to his brilliant marketing and PR skills, not to mention superior onscreen talent and directorial vision. Now, all those who've stayed at least a light year away from him seem to want to share space with him in public appearances.His epic rivalry with the Baadshah of Bollywood, Shahrukh Khan, has been the foundation of many Khan-troversies, as they're called. But things reached a head this year with SRK bestie Karan Johar openly declaring his admiration for Aamir, someone he's ignored for over a decade, now trying to patch things up between the two Khans. We could guess that the coup of the year will be Aamir's appearance on Koffee with Karan - someone that Karan was quick to dismiss 3 years ago with an "I invite only friends" stance.The bigger coup will be if Peepli Live makes it to the final five of the nominees for the Best Foreign Film at the Oscars this year, and wins.And the biggest, as they say, will be if Karan actually manages to get the two Khans to star in a movie together. Win-win for all, but mostly for Karan and SRK, as Aamir will smilingly say.
Salman Khan
Gul Panag
Saifeena
Julia Roberts

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